the Phia scandal, unpacked: what cookie stuffing actually is, who really pays for a free shopping app, and why bad product is the loudest signal in the room
Really enjoyed reading your piece Brooke! Agentic commerce is such an important part of this conversation and not many people are talking about it. An agent can execute a purchase without knowing you (it just won't be good at it) so I think your profile like what you browse, what you buy, your size, etc matters just as much as the payment does. Wrote about this in a little more detail recently. Curious to hear your thoughts!
Thank you Gurman!! We need to be having thr agentic x trust conversation - too many brands / consumers are not thinking about it deeply enough. Fantastic piece, thank you for sharing
What an incredibly thorough and thoughtful piece breaking down all of the controversy. Bravo, seriously, I’ve been devouring all of the Phia commentary, and I have to say your piece here might be the best one out there. 🙌
Really enjoyed reading your piece Brooke! Agentic commerce is such an important part of this conversation and not many people are talking about it. An agent can execute a purchase without knowing you (it just won't be good at it) so I think your profile like what you browse, what you buy, your size, etc matters just as much as the payment does. Wrote about this in a little more detail recently. Curious to hear your thoughts!
https://gurmankalkat.substack.com/p/ai-was-supposed-to-change-how-you?r=26sfaa&utm_campaign=post&utm_medium=web
Thank you Gurman!! We need to be having thr agentic x trust conversation - too many brands / consumers are not thinking about it deeply enough. Fantastic piece, thank you for sharing
What an incredibly thorough and thoughtful piece breaking down all of the controversy. Bravo, seriously, I’ve been devouring all of the Phia commentary, and I have to say your piece here might be the best one out there. 🙌
Thank you!! 🥹 this is what it’s all about
Such a great read Brooke, and you’re the only one that’s highlighted the link to agentic AI which will be super super interesting 👏